A family in Sweden. A little more imagination.

Made for the moments that become their world.

We are a couple in southern Sweden, parents to a five-year-old and a one-year-old, and the family behind MagPlay Europe.

Build your favourite set ↗

MagPlay Europe

From our family to your play space.

As parents, we love play that sparks curiosity, leaves room for imagination and feels at home in everyday life. A drawing, a new word or an invented story can turn an ordinary corner into somewhere special.

MagPlay Europe is the exclusive European distributor of MagPlay Australia. We bring MagPlay decals, magnetic play and creative accessories to families across Europe, with orders shipped from our warehouse in Sweden.

The things we make room for.

Curiosity

Letters, numbers, colours and stories. Simple ways to explore, at your child's own pace.

Creativity

A place to draw, match and try again, with room for their own ideas.

Everyday play

Flexible play spaces for family homes, with favourites you can add to as their interests grow.

Based in Sweden

Based in Sweden. Here to help.

We run MagPlay Europe as a family business and ship locally from Sweden. Unsure which MagPlay option or accessory to choose? Get in touch and we will help you find a starting point.

Say hello to MagPlay →

What will your family imagine next?

Start with a ready-made set or put together your own combination of MagPlay decals, boards and favourite accessories.

Build your favourite set ↗Explore starter sets →